“Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.”

Albert Einstein
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Sorting your wealth, one generation at a time
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Our philosophy

With more than 40 years of experience at the apex level in mammoth organizations, our team learnt the inner- functionings of companies. We don’t just analyze companies, we have also helped to build them.

Growth : PE

We look for companies which have consistently generated higher growth in earnings. This indicates efficient use of shareholders’ capital. The algorithm combines to measure highest growth with low price: earnings multiple.

Fundamentals

We back companies with proven business models and superior performance via-a-vis peers. These companies usually come at a higher valuation but their fast growth and higher forecasted earnings provides significant upside.

Unique opportunities

When ambiguity outweighs the clarity, the opportunity presents a higher risk- reward equation. We quantify the risk and find opportunities with significantly higher upside.

“We analyze the companies by looking at them in significant detail, compare them with peers across 25-30 parameters; over 3-5 year period. And we also understand the industry nuances to which the company belongs.”

With more than 40 years of collective experience across organizations, our team has strong learnings.
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How it works

Our investment process

Each company in our portfolio goes through a rigorous and uncompromising filter before they are selected in our investment basket.
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Our offerings

Our investment results

Currently we have category -3 AIF which pre-dominantly invests in listed equity space. We have pipeline of other curated investment products which would be offered in Q1FY24. Our algorithm has beaten the market returns consistently, over the past 15 years.
Our offerings

Our investment results

Our algorithm has beaten the market returns consistently, over the past 15 years.
Who we are

Our team of creative experts

We are a team of experienced investment managers helping our clients to grow their portfolio.
Ameet Desai
Ameet Desai
Rushab Shah Linkedin Rushabh Shah Twitter
Founder and Director

Ameet has distinguished career spanning more than 35 years with India Inc. During his last executive stint with Adani Group, he was the Executive Director and group CFO. He led 2 IPO’s out of total 4 listings amongst the 7 listed entities of this conglomerate. He has extensive experience in Treasury, Investment Management and Corporate Finance. As the CEO of Adani Family office, he has had a distinguished Portfolio Management track record. As a member of APEX team, he has contributed to several strategy and organisation building initiatives.

Earlier, Ameet was Global Head of M&A and Business Planning for Ranbaxy Laboratories Ltd., the largest Indian pharmaceutical company, where he led cross border acquisition deals in Japan, Germany, US and France besides a divestment deal. He also completed a prestigious out-licensing transaction with a Global Pharma Company. He also had P&L responsibility for Allied business (USD 40mn, 350+ people). As a member of Executive committee, he had responsibility for strategic planning and policy framework of the company.

Ameet holds a BBA degree from Sardar Patel University and an MBA degree from University School of Management, Ahmedabad. During his career, he has attended several executive programs inter alia, at The Wharton School and the Harvard Business School. He has spoken at several national/international forums and conferences. He has also lectured at several educational institutes.

Rushab Shah
Rushabh Shah
Rushab Shah Linkedin
Equity Research Analyst

Rushabh is a Chartered Accountant (CA) and passed all three levels of CFA conducted by the CFA Institute, USA. He has completed his graduation (B.Com) from GLS Institute of Commerce (Gujarat University). Rushabh holds over 5 years of experience in Equity Research starting his career with Marwadi Shares and Finance Ltd where he worked as a Forensic Research Analyst for over 8 months.

Later he joined Equirus Securities Ltd where he started his profile as a research associate for the IT sector and later as an Analyst.  In all Rushabh worked for 3 years at Equirus from where he joined Anubhuti Advisors LLP. Rushabh is currently associated with Anubhuti for over 2 years now.

Komal Maheshwari
Harsh Desai
Rushab Shah Linkedin
Equity Research Analyst

Harsh joined Anubhuti in 2023. Prior to Anubhuti, he worked with the investment banking team at Bank of America Merrill Lynch in their New York office where he was primarily involved with mergers & acquisitions, high-yield financing and IPO transactions in the Consumer and Retail industries. 

Prior to BAML, Harsh was a part of the investment team at Multiples Private Equity in Mumbai, where he worked on evaluating investment opportunities across healthcare, consumer tech and financial services. 

Harsh started his career with SSA & Company, a New York-based consulting firm specializing in turnarounds for PE portfolio companies. In total, he has 7 years of work experience.

Harsh holds a Bachelor's in Science from the University of Pennsylvania, and an MBA from the MIT Sloan School of Management. 

Komal Maheshwari
Komal Maheshwari
Rushab Shah Linkedin
Equity Research Analyst

Equity research analyst with more than 5 years of experience, she started her career with Pi Square investments as a buy-side analyst and thereafter she worked in Marwadi shares and Finance limited as a sell-side analyst.

Komal has successfully completed her graduation in Engineering and MBA (Finance) and pursuing CFA level 2. Komal is currently associated with Anubhuti for over 18 months now.

Komal Maheshwari
Pruthul Shah
Rushab Shah Linkedin
Equity Research Analyst

Pruthul is a Chartered Accountant and holds bachelor degree in commerce from S.M Patel Institute of Commerce (Gujarat University). He has 3 years of post qualification work experience & has previously worked with Next Step Advisors LLP in the field of Insolvency & Bankruptcy(IBC) and allied Re-structuring work. Pruthul is currently associated with Anubhuti for over a year now.

Komal Maheshwari
Karan Dubey
Rushab Shah Linkedin
Equity Research Analyst

Karan has completed his graduation (BE,IT) from Sinhgad College of Engineering (Pune University) in 2021 and is a CFA Level 2 candidate. He has started his career with Byjus as an Internal Audit Associate.He is currently working in Anubhuti as research associate. Karan is currently associated with Anubhuti for over a year now.

Komal Maheshwari
Meet Rachchh
Rushab Shah Linkedin
Equity Research Analyst

Meet is a qualified Chartered Accountant and holds bachelor degree in Commerce from Mumbai University. He has three years of post-qualification work experience including two years of experience in equity research. He has previously worked with Equirus Securities as sell side equity research analyst and BDO India LLP in risk advisory services.

Komal Maheshwari
Yash Adhyaru
Rushab Shah Linkedin
Equity Research Analyst

Yash is an accomplished Equity Research Analyst with over 6 years of hands-on experience in trading and investment. Holding a Bachelor's degree in Commerce (BCom), Yash is currently pursuing CFA Level 3. With a robust understanding of financial markets and a keen analytical acumen, Yash excels in evaluating market trends, assessing investment opportunities, and providing strategic insights to optimize investment decisions.

Komal Maheshwari
Kinjal Mistry
Rushab Shah Linkedin
Equity Research Analyst

Kinjal is an Equity Research Associate with a strong accounting and financial background. Currently, she is pursuing her CA Final. She has cleared CFA Level 1 Exam and completed her graduation from KES Shroff College (University of Mumbai). Kinjal's blend of practical experience in accounts, coupled with her advanced studies in finance, equips her with the analytical prowess and knowledge necessary for insightful equity research analysis.

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